Content marketing is attracting visitors to a website using different media materials. This includes providing articles, infographics and images, videos, downloadable free eBooks and software, and other media; it also uses social media sites, press release sites and other websites to capture audience. On the other hand, the content marketer also looks for ways to maximize the marketing investment for his blog or client’s website. Aside from his writing abilities, he might also use his search engine optimization skills to drive more viewers to the site. Thus, the final objective is to gain profitable website traffic while spending none or less in marketing effort.
So, what are the free and basic ways to do content marketing?
First, you need to be expert in writing comprehensible articles, which gives solutions and instructive. And, you must have a good researching skill. It is not necessary to write highfalutin articles; just write articles that are understandable. There are tons of eBooks out there that teaches you how to write and do research easily. Your audience will find your article helpful if they can easily grasp the message. When you write make sure that at least a six-grader can understand it, if you want to target the general audience.
Second, write quality content. Your article must contain no grammatical errors. It must be informative and contain links to other information sources. If you think that you have grammar issues, then you can download tutorials about how to improve your grammar. There is also a premium grammar check plug-ins for MS Word such as StyleWriter, which you can use to fix your articles. When you write, write for humans to read and not for search engines. Indeed, content marketing and SEO goes together, but do not forget that your target audience are not machines.
Third, the site must be user-friendly. It must be pleasing to the eyes of your readers, easy to navigate and search, less or no obtrusive advertisements, and takes few steps for your readers to get the information they want. If you are using WordPress as your blogging platform, then get a premium web layout; this will easily provide you with excellent user-friendly web interface so you can focus more in providing content.
Fourth, get other needed skills like how to do search engine optimization and getting free website traffic. Also, learn how to have a great public relations and communication skill, which you might need to effectively communicate with your target audience. People skills are vital in the content marketing era.
Also, if your website is powered by WordPress, then get plug-ins for traffic analysis, SEO, social bookmarking and sharing, and monetization tools.
These are the fundamental ways of doing content marketing. I am sure there are advance on more expensive ways to do content marketing.